FASCINATION·works — software consulting · est. 2026, shipping since 1999

Software should, you know, work.
I help companies make sure it does.

Hi, I’m Marc Heiligers. Three decades of shipping code across three continents professionally. I build new things, fix old things, scale the things that need scaling, and occasionally perform last rites on the things that should have been put down years ago.

The CV, briefly

Since 1999
shipping code professionally
Senior Leader
CTO Mad Mimi GoDaddy Sr Director
Solo + network
trusted partner shops
Gilbert, AZ
remote, three continents deep

01 / Services

Four things, done unusually well.

01

Architecture & engineering leadership

Whiteboarding system design is, frankly, the fun bit.

I’ve scaled systems, led distributed teams across time zones, built platforms from scratch, and decommissioned a few that had it coming. Whether you need a fractional CTO, an architect-on-loan, or just a senior brain in a production incident — I’ve been there.

What this looks like

  • Greenfield system design
  • Production-incident first responder
  • Fractional CTO, 1–2 days/week

02

Development & engineering

Hands on keyboard, all the way down.

Full-stack development, legacy modernization, API design, database optimization. I write code that future developers (including me) can live with — and make the existing codebase a little less hostile on the way through.

What this looks like

  • Greenfield build, end to end
  • Legacy untangling & rescue
  • Performance & reliability work

03

AI & automation

Skip the demo. Ship the thing.

Agent development, MCP integration, LLM-powered tooling, and a growing collection of building blocks for running language models locally. Things that actually run, overnight, without waking anyone up.

What this looks like

  • MCP servers & tool integrations
  • Agentic workflows that ship
  • Local LLM tooling & embeddings

04

Team augmentation

A boutique consultancy with the reach of a much bigger one.

I’m a solo practitioner, but not a solo act. Through a trusted network of partners, I can pull together a team shaped exactly to what your project needs. Designers, developers, accessibility, deep-Ruby, JVM, you name it.

What this looks like

  • Embedded senior engineer
  • Cross-functional squad of 2 or more
  • Partner network activation

02 / Expertise

The stack, more broadly.

Strategic & Foundational

Engineering Leadership
Former CTO and Senior Director with 30 years of professional shipping. I ran a bespoke consultancy for a decade, delivering GIS, e-commerce, and reporting platforms.
Ruby & Rails SME
Architecture strategy, technical due diligence, and hands-on delivery. I have been untangling monoliths and shipping Rails apps since the early days.
Backend at Scale
Architecting high-throughput systems handling 100M+ tracked events per day. My focus is on backend performance, reliability, and long-term structural integrity.
Data & Databases
Deep expertise in relational and document databases (SQL and NoSQL). I handle complex data modelling, query optimisation, and ETL workflows.

Technical & Community

AI & Agentic Systems
Moving beyond the demo with practical LLM integration, MCP servers, and agentic workflows. I build retrieval systems and tools that deliver business value.
Infrastructure & DevOps
Automation-first infrastructure, CI/CD pipelines, and comprehensive monitoring. I build the observability systems that ensure software stays running.
Frontend & Accessibility
Clean, performant, and deeply accessible web interfaces built with modern CSS. I prioritise standards-compliance and usability, ensuring the frontend is fast and inclusive.
Community Organiser
Deeply rooted in the community. I organised the Rubyfuza conference for ten years, was a host of the Arizona Ruby Meetup, and am currently host of several large-scale game jams.
  • Computer Touching
  • Yak Shaving
  • AI Agent Summoning
  • Database Whispering
  • Spaghetti Untangling
  • Chaos Monkey Taming
  • Human-Computer Interacting
  • De-sloperation
  • Security Theatering
  • Distributed Monolithing
  • Observability Séances
  • MCP Witchcraft
  • Bike Shedding
  • Data Wrangling
  • Pixel Pushing
  • DevOps Sorcery
  • Rubber Ducking
  • Senior Cat Herder
  • Mostly Harmless

Codebase needs therapy?
Architecture needs an intervention?
Let’s talk.

Book a discovery call